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Email Marketing Feature List

It truly is all about the features: we developed each and every feature with our customers in mind. Creating a message, Sending your emails and Tracking your direct email marketing campaigns has never been this easy or affordable!

 

General

  • Supports Multi-Account Users
    Secure Financial Areas and Built-in
    monitors to review User History!
  • Unlimited Auto-Responder Campaigns
    Autoresponders enable you to send
    emails to people automatically.
  • Always up to date
    Real-time Data with Auto-Refreshing
    AJAX to keep you up-to-date!
  • A/B Split Testing
    Quickly determine effectiveness with
    unique message variations!
 

Emails

  • WYSIWYG Editor
    Visually design emails without any HTML knowledge required.
  • Email Templates
    Free email templates available & also include holiday themes!
  • Customizable Interface
    Change branding, colors, images and tracking preferences to fit your needs.
  • Image Hosting
    Unlimited creative storage including JPEG, GIF, PNG and more.

Integration

  • API Availability
    Integrate with and sync your own Databases.
  • Email Authentication
    Embed unique code into your email headers to improve deliverability with overly suspicious filters.
  • Google Analytics
    See instant ROI results for every email campaign you send.
 

Contacts

  • Performance Segmentation
    Activity-based & Event-based Segmentation Filters
  • Import & Export Contacts
    Add, Delete and Edit Dynamically
  • Built & Manage Lists
    Remove Duplicates & Errors upon Import, plus 100% Automatic Spam Complaint Removal
  • Subscriber Activity Reports
    Track Deliverability to percentage of Opens and Clicks and Bounces.

Supports Multiple Account Users

If you have an employee who will facilitate your email marketing, you make them a user on your account, without allowing them to view/change your account billing information. Don't worry if you have multiple individuals working on email campaigns for you - we've created a "lock" feature so that only one person can work on a particular campaign at a time! Some people might have specific preferences for WYSIWYG editor and with each user on the account you can modify the editor to your preference.

You can also view the complete user history for each account!

 

Unlimited Auto-Responder Campaigns

An auto-responder is an email that is sent out automatically when triggered by a date or event that you specify. Auto-responders enable you to send emails to people automatically. This doesn't mean that it writes the emails for you and it doesn't involve sending spam or unsolicated email. What it means is that you set up a sequence of prewritten emails that are sent out a regular intervals when someone opts-in to your list.

The beauty of using an auto-responder is that it saves you the costs of printing, posting and packaging and enables you to contact and keep in touch with all your prospects around the clock automatically.
Click to learn more about Auto-responders

 

Advanced A/B Split Testing Features

With AnalyticApproach.com you can test more than just your subject lines, you can test the dates and times you send, you can test different elements WITHIN your entire email message, such as your price points, your discounts, your product offerings, the options are unlimited!!! No other Email Service Provider (ESP) offers features this advanced! A/B Split Testing is when you test two similar versions of the same email blast. You randomly split the group into two groups, A & B, and deliver a unique message to each group to determine which message is more effective. Much can be achieved and learned though an A/B split test. You can also use A/B Split Testing in an Auto-responder.
Click to learn more about A/B Split Testing

 

Superior Customer Support

You will have an Account Manager assigned to you in order to provide prompt and personalized support! You will also be able to get in contact with a member of our support team via email, phone and live chat. Also available to you are help documentations, articles and resources as well as an FAQ Section where you can find a quick answer!