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An autoresponder is an email that is sent out automatically when triggered by a date that you specify. Autoresponders enable you to send emails to people automatically. This doesn't mean that it writes the emails for you and it doesn't involve sending spam or unsolicated email. What it means is that you set up a sequence of prewritten emails that are sent out at regular intervals when someone opts-in to your list.
You can use an autoresponder to send emails out to your prospect list, even when you're not at a computer. What you can do is you create, lets say, a seven part email course. Then you can set the intervals for the emails to once a day and send them one part of the course each day. So you write the emails one time and then anyone joining that list will automatically be sent those emails for the next seven days. This doesn't matter if you're online or if you're away from the computer. They will get sent automatically. They also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger. The main benefit to using an autoresponder is connected to the fact that the majority of people need to be told about a product seven times before they buy it. So how many times are you currently telling your visitors about your product?
One great feature with an autoresponder is that you can personalize each e-mail. This is a way to communicate on a whole new level. Usually, if you send e-mail to a list of people, you can't write personal e-mails using each persons name, because everybody on the list will receive exactly the same email. But with an autoresponder, you can send a different email to each person. Well, the content is almost identical to each person, but you can small parts of information that you can personalize. You can add the first and the last names of people inside each email. Instead of receiving an e-mail with just the words Hi or Hello, I will receive an e-mail with Hi Lauren or Hello Brandon. This makes a huge difference.
The beauty of using an autoresponder is that it saves you the costs of printing, posting and packaging and enables you to contact and keep in touch with all your prospects around the clock automatically!
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